Coming Attraction: How to Market on Twitter, A View from the Corporate World

December 12, 2009

How to Market on Twitter, A View from the Corporate World

Twitter is one of the most popular social media of recent times to promote your activities. To successfully engage with existing as well as potential customers on Twitter requires both the right strategy and a series of small best practices.

Undoubtedly, Twitter is an Increasingly Important Part of Social Media Marketing

In a recent article published on Mashable, Twitter Was Declared Most Popular English Word of 2009. Driven by the desire to connect with consumers, many brands are delving into Twitter. While some marketers still view Twitter as a new and intimidating environment, success on Twitter can be achieved by having a clear objective and adhering to some best practices.

To be Continued…

Posted by Francine | Filed Under Blog, Collaboration, Marketing and Selling, social media | 1 Comment

Downloadable Social Media Training For Facebook’s 50 Million New Users

November 12, 2009

My fellow Daring Women Friends - I’d like to encourage you to go after your dreams - to envision what’s possible not what’s doable. After meeting with 4 women a few short months ago through Mari Smith, yesterday, I announced that I’ve formed a partnership with 4 brilliant women Cindy Ratzlaff, Kathryn Rose, Lisa McKenzie and Karmen Reed. Supreme Social Media, will focus on providing quality downloadable self-guided videos and Guidebooks to help beginners use Facebook, Twitter and LinkedIn as well as tutorials Twitter and LinkedIn as well as tutorials on SEO. We are celebrating with a Flip Mino give away. So come by and visit us at: http://www.supremesocialmedia.com

Here’s a Press Release about Supreme Social Media.

News Source: WiredPR News.com

Reno, NV (WiredPRNews.com) - With more than 50 million brand new Facebook accounts opening in the last six months and tens of thousands of new Twitter users bursting onto the scene, the need for low-cost, easy to understand, step-by-step social networking training is climbing.

Enter Supreme Social Media, a team of five women, all of whom have all been pioneers in using social media to build communities, drive corporate branding strategy, provide social networking training and service niche groups with social media solutions to create brand awareness.

The team determined that the majority of new social media users were looking for simple instructions to help them set up and begin using Facebook, Twitter, LinkedIn and video in the quickest way with confidence. So they created a series of self-guided downloadable videos called The FUNdamentals of Social Media series, which allows beginner and intermediate users to confidently join the social conversation either for business or for social engagement.

The FUNdamentals of Social Media series is a downloadable self-guided program which includes guidebook and videos for each of the three most popular social media platforms, Facebook, Twitter, LinkedIn as well as tutorial on Video and Search Engine Optimization. Users can work at their own pace, both see, hear and read instructions to create their own social media presence with ease.

Supreme Social Media brings together five accomplished business women who have pooled their communal talents to help beginners and niche marketers join the social conversation and use social media to advance their business marketing and communications goals.

The Supreme Social Media founders are Francine Allaire, Founder of The Daring Woman^TM, an award-winning sales and marketing executive and Chair of the Association of Strategic Alliances Professionals, Southern California Chapter, Cindy Ratzlaff, an Advertising Age Marketing 50 award winning brand marketing professional and founder of Brand New Brand You, a consultancy to authors and publishers, Lisa McKenzie, Social Media speaker, trainer and Founder of Divas Do It Socially^TM and Deserving Divas^TM thriving networks for women Kathryn Rose, developer of the world’s first mobile autoresponder, MobiReply and a speaker/trainer in the integration of new technologies in marketing strategies, Search Engine Optimization(SEO), Mobil and Social Media and Karmen Reed, founder Kickoff Topic, a social media marketing solutions and strategy company and a specialist in marketing products through electronic distribution channels.

The founders of Supreme Social Media met during the first ever Social Media Certification program developed by the International Social Media Association, ISMA and they are now founding member of that professional organization. The FUNdamentals of Social Media is their first product with four new niche offerings set to roll out by the end of 2009.

About Supreme Social Media
Supreme Social Media creates self-study programs, in-house social networking training and strategic planning for individuals, entrepreneurs and corporations. From the nuts and bolts of how to customize your fan page to cutting edge strategies to build brand awareness and create your own user community and reputation strategies. We deliver what it takes to get you beyond the small talk to become the conversation.

For more information about Supreme Social Media and their FUNdamental of Social Media series, visit their website at http://SupremeSocialMedia.com or follow them at http://Facebook.com/SupremeSocialMedia and http://Twitter.com/SupremeSocial

News Source: http://www.WiredPRNews.com - Press Release Distribution

Posted by Francine | Filed Under Blog, dare to dream, media, social media | Leave a Comment

The Digital Handshake Book

September 7, 2009

Seven Proven Strategies to Grow Your Business Using Social Media

Excerpts from: www.thedigitalhandshake.com

Paul Chaney’s book “The Digital Handshake” will provide the readers with Practical applications for using social media to boost your business

Even today’s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.

Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small can tap social media to mitigate market changes and reap valuable business benefit in the real world.

Explains how you can use social media to grow your business and connect with consumers
Author Paul Chaney is a leading authority on blogging and social media
Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more
Shows how to design a comprehensive marketing strategy using traditional and new media platforms

Today’s technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.

Visit http://www.thedigitalhandshake.com to pre-order the book

Posted by Francine | Filed Under Blog, Marketing and Selling, Uncategorized, social media | Leave a Comment

If You Don’t Learn Now..

September 1, 2009

Not to be Missed!

RE: Social Media Marketing Tele-Training

Be sure you clear your calendar for this…

On Thursday, September 3rd, I’m co-sponsoring a teleseminar training on how to boost your profits and productivity utilizing the power of “Social Media Marketing” and online media.”

If you don’t discover the money-making secrets of Social Media now, you’ll hate yourself later.

I have made special arrangements to get you private phone access to one of the world’s top Social Media Marketers and my colleague, Alex Mandossian. (See below)

If you or a friend want to listen, click this:

http://www.1marketinglive.com/cmd.php?af=hhp4420&p=51 <— Pass the knowledge forward - Forward this to 2 friends

You can access Alex’s unique 45-minute tele-training during one or both of these two convenient sessions:

Morning Session: 9am Pacific/12pm Eastern

Evening Session: 5pm Pacific/8pm Eastern

You even get a 2-page page “Action Guide” that’s available for you to download now!

* * * Get Access to Alex’s Bonus Training * * *

If you’d also like private life time access to a special, advanced training at 6pm Pacific/9pm Eastern, choose that option after asking your question:

http://www.1marketinglive.com/cmd.php?af=hhp4420&p=51

To Your Daring Success,

Francine

Posted by Francine | Filed Under Blog, Marketing and Selling, Uncategorized, social media | Leave a Comment

FACEBOOK TRIVIA

August 28, 2009

Do you know?

These statistics came from FACEBOOK. The net net is: You have to have a Facebook strategy and integrate Facebook into your marketing and client engagement activities.

Here are some revealing stats:

GROWTH

More than 250 million active users
More than 120 million users log on every day
The fastest growing demographic is 35+ years
Approximately 70% of Facebook user are outside the US (talk about expanding your reach without any geographical boundaries)

USER ENGAGEMENT

Combined = More than 5 billion minutes spent on Facebook per day
More than 30 million users update their statuses once a day
More than 8 million users become fans of pages every day
Average user has 120 friends

DEMOGRAPHICS

US Facebook Users by Age

13-17: 10%
18-25: 29%
26-34: 24%
35-44: 19%
45-54: 12%
55-65: 6%

The fastest growing demographic is 35+ years

I would like to invite you to join The International Community of Daring Women Group on Facebook. http://www.facebook.com/groups.php?ref=sb#/group.php?gid=10090137996

ps. Stay tuned for the upcoming THE DARING WOMAN Fan Page. I can’t wait to unveil it.

Posted by Francine | Filed Under Blog, social media | Leave a Comment

Twitter Goes Mainstream

August 20, 2009

Corporate America Finding Tweet Smell of Success on Twitter
“Excerpts from an article in Investor’s Business Daily”

Many companies are starting to realize that using Twitter gives them an easy access to key audience.

Corporate America is all a-twitter. From agriculture giant MONSANTO to STARBUCKS, outfits of all stripes have added Twitter to their mix of communication tools.

According to Forrester Research, marketers are looking for free ways to reach influential audiences, especially in a bad economy.

Here is an unbelievable statistic - the number of U.S unique visitors to Twitter.com jumped to 20.1 million in June from 9.3 million just three months earlier (according to Andrew Lipsman, an analyst at market tracker comScore).

Companies use Twitter for everything from product testing to customer service to offering spot deals.

Go Starbucks - is an active tweeter. In less than a year, it’s build up to more than 273,000 followers, and adds 1,000 to 2,000 per day.

Cable Leader COMCAST uses Twitter for customer services and to get customer feedback on products and issues. The company makes contact with an average of 250 customers a day on Twitter.

MONSANTO uses Twitter for corporate communications. It has nearly 2,100 followers, including journalists and people just interested in agriculture.

Part of their Twitter Strategy is to drive people to their web site and to specific content they want their audience to see.

WAL-MART uses Twitter to let customers keep up with deals.

Examples of Tweets:

STARBUCKS - If you like the Soy Chai, you should try an Earl Gray Tea Latte

SAMCLUBDEALS - Preorder Madden NFL 10 & receive a $5 gift card when the item ships

WALMART SPECIALS - Walmart.com Hot Deals: “iPod Touch (2nd Gen), 16GB”

MONSANTOCO - Just finished with a meeting about Farm Progress … LOTS of cool stuff planned, stay tuned.

Twitter is gaining huge momentum. Just in the past three or four months, use of Twitter for marketing has boomed exponentially. No wonder, it’s a easy and FREE way for companies to connect with their customers.