Testosterone-Free Selling: Why Women Make the Best Salesmen!

October 22, 2009

Sellingdaretosoar with Authenticity, Confidence & Style!

They say, “if you build it, they will come.”  

Raise your hand if you once thought that opening the doors would bring in the customers.  Yeah, we did, too.  And then you ran the numbers and reality hit you like a cold shower. 

Whether you know it or not, you’re selling something.  Fundamentally, you’re selling yourself.  By and large, people like people.  People want to have a relationship with someone they like, respect and trust.  It’s as much about a good laugh as a good deal.   

Behind every successful business, project, venture and dream is a dynamic, passionate captain steering the ship.  You can assert yourself and your business testosterone-free.  Build relationships as you boost your business.  Sell yourself, your unique ValYOUTM and soar!

This does not mean every word should be “I” or “me.”  You are a piece in the puzzle your customer needs to solve.  Cast yourself as the solution to their puzzle. 

Women are nurturers and helpers.  The key to great and confident selling is helping, sharing and solving.  Accentuate your naturally helpful side and create a win-win. 

Women can often make referrals and they enjoy sharing their contacts. Establish yourself as a trusted advisor.  Become a “doctor of selling.” Diagnose before you prescribe and, if you do not have the prescription and you know someone who could deliver the solution, then act as a referral source.  The client is most likely to come back to you every time he or she has a problem and you will get the first right of refusal.

Women understand that negotiation is not a contest or a wrestling match.  It is a communication between two parties to bring out a mutually acceptable result.

Women know how to dress the part.  When selling, follow the rule of the three Cs: dress for comfort, compatibility and confidence. 

Women are most likely to choose a business, product or service that aligns with their personality, lifestyle and values.   We seldom do something for the sake of money alone. 

We have what it takes simply by virtue of our gender.  Our strengths, nurturing style, passion and intuition, once discounted in the business world, have now taken hold.  We need to use these very special attributes as a means to ignite our self-confidence and enthusiasm and let it shine through.

Posted by Francine | Filed Under Blog, Marketing and Selling 

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