Testosterone-Free Selling - Why Women Make the Best “Salesmen”!

August 10, 2009

I want to share with you a post that I hope you’ll enjoy. Having been in sales and marketing for 20 years, I’ve always been fascinated by how good women are at the art of selling (because good selling is truly replacing the word selling by the word helping - and women are phenomenal at helping people).  But, by the same token, I am often painfully reminded of the fact that so many women are uncomfortable promoting themselves without feeling like they are selling their soul. Don’t let it be you! You have something to offer that the world needs. Go out there and promote it daringly, proudly and boldly.

Testosterone-Free Selling - Why Women Make the Best “Salesmen”!

They say, “if you build it, they will come.”

Raise your hand if you once thought that opening the doors, offering a new service or announcing a free teleseminar would bring you new customers. Yeah, we all do.

Whether you know it or not, you’re selling something. Fundamentally, you’re selling yourself. By and large, people like people. People want to have a relationship with someone they like, respect and trust. It’s as much about a good laugh as a good deal.

Behind every successful business, project, venture and dream is a dynamic, passionate captain steering the ship. You can assert yourself and your business testosterone-free. Build relationships as you boost your business. Sell yourself and soar!

This does not mean every word should be “I” or “me.” You are a piece in the puzzle your customer needs to solve. Cast yourself as the solution to their puzzle.

Women are nurturers and helpers. The key to great and confident selling is helping. Accentuate your naturally helpful side and create a win-win.

Women can often make referrals and they enjoy sharing their contacts. Establish yourself as a trusted advisor. Become a “doctor of selling.” Diagnose before you prescribe and, if you do not have the prescription and you know someone who could deliver the solution, then act as a referral source. The client is most likely to come back to you every time he or she has a problem and you will get the first right of refusal.

Women understand that negotiation is not a contest or a wrestling match. It is a communication between two parties to bring out a mutually acceptable result.

Women know how to dress the part. When selling, follow the rule of the three Cs: dress for comfort, compatibility and confidence.

Women are most likely to choose a business, product or service that aligns with their personality, lifestyle and values. We seldom do something for the sake of money alone.

We have what it takes simply by virtue of our gender. Our strengths, nurturing style, passion and intuition, once discounted in the business world, have now taken hold. We need to use these very special attributes as a means to ignite our self-confidence and enthusiasm and let it shine through.

And remember, you miss 100 percent of the sales you do not ask for!

Have a DARING Selling Day!

Posted by Francine | Filed Under Blog, Featured Article, Francine Shares 

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